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THE COMPANY BRAND

INTRODUCTION

Our identity represents the intersection of precision engineering and powerful storytelling. We translate rational technical solutions into emotional audience experiences, a process we call ‘engineered stories’.
 
These guidelines ensure our message remains consistent, cohesive and recognisable as we continue to enable big ideas.

Brand Guidelines 2026 Update (v1.5) – Cover.png

BRAND FONTS

Our typefaces are essential to our brand identity. Use Shentox SemiBold (Caps) for strong, impactful headlines and Karla Regular for all body copy.
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Aldrich (headings) and Verdana (body copy) serve as our technical fallbacks for CAD and HTML.
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Installing Fonts:
1. Download the Aldrich, Karla, and Shentox font families.
2. Open Font Book on your Computer.
3. Select File > Add Fonts.
4. Open the relevant folders to complete the automatic installation.​​

Screenshot 2020-07-03 at 16.05.44.png

BRAND LOGOS

Our primary logo should be used in most situations to ensure a consistent and powerful brand presence.

 

For specific applications (such as narrow layouts, greyscale reproduction, or transitional logo versions) and to find and download the specific logo files, please consult the Brand Toolkit:

The Story Engineers – Main Logo (White Text).png
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